Change Technique: Personification
Posted on23 Jan 2012
Tagsmanagement, advertising, change, change management, decisions, Ernest Dichter, Sigmund Freud, marketing, merchandising, Personality, personification, Retail Therapy, subconscious, Techniques
Comments0
In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
Beauty as Power (Pt 4): Subliminal Influence
Posted on08 Sep 2011
Tagsadvertising, attractiveness, beauty, Beauty as Power Series, employees, feminine, loan applicants, marketing, masculine, merchandising, physical, plaintiffs, power, prisoners, quarterbacks, retailing, subliminity, The Economist
Comments0
Beauty’s power often influences us without our knowledge and thus distorts our decisions. In other words, we think we are making them... Read More
Kitchens & A Lesson in Problem Solving
Posted on23 Jun 2011
Tagsadvertising, business, business planning, convenience food, cooking, feelings, food, kitchen, marketing, Megan McArdle, merchandising, problem solving, retailing, The Atlantic, The Joy of Not Cooking
Comments0
High-end retailers are expecting us to spend more money on our kitchens even though we are spending less time in them. Why?... Read More
Business Examples of Patience’s Merits
Posted on28 Oct 2010
Tagstraining, workplace, warfare, urgency, teachable moment, tactics, strategy, sales, rules, reorganization, Rahm Emanuel, public relations, client management software, business, branding, approaches, application, American, action, computers, crisis, organizational culture, employees, example, Expat 21, experience, future, information technology, insight, investment, knowledge, management, management by walking around, marketing, patience
Comments1
A question posted by Expat 21 asked for examples of patience in the workplace, especially those demonstrating a contrast between American and... Read More
40% of Training’s Success is Determined before Anyone Shows
Posted on11 Oct 2010
Tagsapproaches, communications, expectations, grapevine, learn, management, Management by objective, marketing, objective, success, training
Comments0
Management by objective is basic expectations setting 101; people will tend to achieve the expectations we set for them. Yet, when it... Read More
