Effect Of Layoffs On Remaining Employees During A Crisis
Posted on18 May 2020
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The effect of layoffs on remaining employees during a crisis is worse than in normal times. In normal times they’re bad. Crises... Read More
Manipulating People’s Emotions With Numbers, Data And Statistics
Posted on18 Nov 2019
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Numbers trigger people’s need to feel secure. They convey knowledge. The more people know the more secure they feel. Thus, manipulating people’s... Read More
Importance Of Documenting Processes And Procedures For Just One Person
Posted on13 Aug 2018
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The importance of documenting processes and procedures shows up much when firms scale. They need many employees to work as one in... Read More
Emotional Triggers In Advertising, Wall Street Journal Case Study
People often saw the series on emotional triggers as personality types. They aren’t. As a result, showing emotional triggers in advertising helps... Read More
Social Media And The Brain, Pulling People’s Triggers
Posted on27 Nov 2017
Tagsexhibitionism, brain, security, social media, The Economist, novelty of experience, emotional recognition, narcissists
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Many forces influence people. Social media is a big one. Tech firms work hard to keep people on it. To do this... Read More
Next Step to Undermining Truth, Pulling Emotional Triggers
Posted on24 Jul 2017
TagsUndermining Truth (Series), uniqueness, growth, emotional triggers, truth, storytelling, security, Influence, fear
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As I wrote in a previous post, undermining truth begins with finding a good face and creating a great story. Pulling emotional... Read More
Undermining Truth for Gain, Two Crucial First Steps
Posted on05 Jun 2017
Tagsmanipulation, Undermining Truth (Series), leadership dark side, emotional triggers, uncertainty, truth, storytelling, security, personification, Influence, facts, confidence
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Undermining truth is easy. What makes it easy is that people like to think truth is rock solid. Facts Are Facts Until... Read More
Faking Confidence At Work Effectively to Secure Success
Posted on29 May 2017
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Almost all people have doubts. They’re what make confidence so appealing, so seductive. It triggers people’s need to remove them. It’s security.... Read More
6 Tips on Getting People to Give Up Privacy to Get Their Data
Posted on13 Mar 2017
Tagsnarcissists, self-control, big data, emotional triggers, The Economist, social media, security, rewards
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Big data can’t live without data. That means it must find ways to get people to give up privacy so it can... Read More
Social Media Dangers We Don’t See But Foretell Its Future
Posted on27 Feb 2017
Tagscontrol, illusion, internet, negative, New York Times, security, social media, CBS News, Time Magazine, Wired Magazine, YouTube, PTSD, censorship
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People talk of trolls, fake news and acerbic comments on social media. The presidential election brought these even more to the fore.... Read More
