Change Technique: Personification
Posted on23 Jan 2012
TagsErnest Dichter, advertising, change, change management, decisions, Sigmund Freud, management, marketing, merchandising, Personality, personification, Retail Therapy, subconscious, Techniques
Comments0
In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
Consumer Psychology & Freud’s Rebirth
Posted on29 Dec 2011
Tagsjudges, decisions, emotions, Ernest Dichter, Sigmund Freud, intuition, irrational, names, online dating, Retail Therapy, retailing, subconscious, The Atlantic, The Economist
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There is no place that the revisiting of our unconscious urges are taken more seriously than in retailing. The Economist article “Retail... Read More
Managing Complainers At Work By Taking A Positive View
Posted on23 Aug 2010
Tagsmedical, Top Gun, The New Yorker, talking cure, Talent, secretary, pressure, Personality, Performance, venting-wetsuit analogy, law, Kenny Loggins, hospice, Sigmund Freud, emotions, Danger Zone, Atul Gawande, anxiety, Josuf Breur
Comments3
Employees complain. In most firms that makes them complainers. That makes problems for managers. The key though is managing complainers at work... Read More
