Change Technique: Personification
Posted on23 Jan 2012
Tagsadvertising, change, change management, decisions, Ernest Dichter, Sigmund Freud, management, marketing, merchandising, Personality, personification, Retail Therapy, subconscious, Techniques
Comments0
In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
Consumer Psychology & Freud’s Rebirth
Posted on29 Dec 2011
Tagsdecisions, The Atlantic, subconscious, retailing, Retail Therapy, online dating, names, judges, irrational, intuition, Sigmund Freud, Ernest Dichter, emotions, The Economist
Comments4
There is no place that the revisiting of our unconscious urges are taken more seriously than in retailing. The Economist article “Retail... Read More
Managing Complainers At Work By Taking A Positive View
Posted on23 Aug 2010
TagsJosuf Breur, venting-wetsuit analogy, medical, anxiety, Atul Gawande, Danger Zone, emotions, Sigmund Freud, hospice, Kenny Loggins, law, Performance, Personality, pressure, secretary, Talent, talking cure, The New Yorker, Top Gun
Comments3
Employees complain. In most firms that makes them complainers. That makes problems for managers. The key though is managing complainers at work... Read More
