Personalities Lurk Behind Twitter Streams
Posted on25 Jul 2013
TagsThe Economist, Google, logic, marketing, merchandising, neoclassical economics, Personality, politics, rational actor theory, relationships, free will, Twitter, Bloomberg Businessweek, Joshua Green, Eric Schmidt, Barack Obama, seed planting analogy, personality as software analogy, advertising, behavioral economics, business, computers, decisions, education
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Increasingly, we are seeing the connection between all that we do and our personalities. Why is this “groundbreaking?” For centuries now, we’ve... Read More
Beauty as Power (Pt 6): Sexual Business Strategy
Posted on29 Oct 2012
Tagsattractiveness, beauty, business, energy, Fox Business, Fox News, glamor, Liza Mundy, men, merchandising, television, The Atlantic, women
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How we feel about others’ attractiveness influences us. Businesses create sophisticated marketing, advertising and branding strategies often tapping into the sexual energy... Read More
Emotional Intelligence vs. Intuition (Pt 4): Conscious vs. Unconscious
A major difference between Emotional Intelligence (EI) and intuition is the relationship of each to our conscious and unconscious selves. Whereas EI... Read More
Change Technique: Personification
Posted on23 Jan 2012
Tagschange management, subconscious, Retail Therapy, personification, Personality, merchandising, marketing, management, Sigmund Freud, Ernest Dichter, decisions, Techniques, change, advertising
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In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
Beauty as Power (Pt 4): Subliminal Influence
Posted on08 Sep 2011
Tagsadvertising, attractiveness, beauty, Beauty as Power Series, employees, feminine, loan applicants, marketing, masculine, merchandising, physical, plaintiffs, power, prisoners, quarterbacks, retailing, subliminity, The Economist
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Beauty’s power often influences us without our knowledge and thus distorts our decisions. In other words, we think we are making them... Read More
Kitchens & A Lesson in Problem Solving
Posted on23 Jun 2011
Tagsbusiness, advertising, business planning, convenience food, cooking, feelings, food, kitchen, marketing, Megan McArdle, merchandising, problem solving, retailing, The Atlantic, The Joy of Not Cooking
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High-end retailers are expecting us to spend more money on our kitchens even though we are spending less time in them. Why?... Read More
