Rise of Self-Censorship
Posted on04 Sep 2014
Tagsmuscles, disagreeable, CBS News, New York Times, conflict, creativity, emotions, innovation, minds, negative, people's differences, problem solving, peer-to-peer marketing, homophily
Comments8
Life requires effort. Just as it’s easy to be inactive and not eat right, it’s easy to associate with people who are... Read More
Personality Types That Share Ads
Posted on11 Aug 2014
Tagsextrovert, advertising, Harvard Business Review, target marketing, viral ads, egocentricity, Thales Teixeira, big data, peer-to-peer marketing, status, social media, Personality, marketing, LinkedIn
Comments1
I had asked a LinkedIn guru whether he knew of a way to filter profiles based on personality types. He replied, “No.”... Read More
Peer-to-peer Marketing Overrated?
Posted on13 Mar 2014
Tagsbuying habits, decisions, friends, Harvard Business Review, Influence, marketing, relationships, social media, peer-to-peer marketing, Sinan Aral, homophily, demographics
Comments2
Yes, peer-to-peer marketing (P2P) is overrated but still important as long as we understand what what we are buying: just another channel... Read More
