Finding The Essence Of Business In A Cup Of Coffee
Posted on31 Dec 2018
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There are many ways to make money in business. We hear that a lot. Yet, people focus on “make money.” The essence... Read More
Tapping Pricing’s Secret (Pt 2): Setting the Stage
Posted on31 Oct 2013
Tagsstorytelling, Play - Pricing Analogy, Pricing - The Secret Series, service, sales, relationships, rationale, product, price, personification, emotions, change, branding, anchoring
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Normally, when pricing our products and services, we research the market, compare our features and benefits, consider our margins and then set... Read More
Solving Problems Using the “Abstract to the Practical” Perspective
Posted on10 Feb 2011
Tagsabstract to the practical, definitions, details, ideas, problem solving, process, product, service
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I’ve had a lot of success solving problems by trying to address the challenges of moving an idea from the abstract to... Read More
Best Service or Best Price: Which Reigns Supreme?
Posted on04 Oct 2010
TagsAre You Being Served, article, assumptions, branding, business, buying habits, competition, customer service, customers, emotions, intuition, James Surowiecki, luxury, market, premium, price, product, quality, status, subjective, survey, The New Yorker
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In the article, “Are You Being Served?”, in the September 6, 2010 issue of The New Yorker, the author James Surowiecki cites... Read More
How Can Writing Down The Problem Help Solve It?
Posted on22 Jul 2010
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One of the best problem-solving techniques I learned is writing down the problem. Doing this as detailed as possible helps by: Putting... Read More
An Intuitive Understanding Of Weaknesses in the Scientific Method
Posted on07 Jun 2010
Tagslaboratory, scientific, relationships, reality, prove, product, process, problem solving, morale, leadership, innovation, guarantees, experiment, emotions, business, belief
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Weaknesses in the scientific method cause its usefulness to fall far short of people’s belief in it. In other words, hype exceeds... Read More
