Undermining Truth for Gain, Two Crucial First Steps
Posted on05 Jun 2017
Tagsconfidence, facts, Influence, personification, security, storytelling, truth, uncertainty, emotional triggers, leadership dark side, manipulation, Undermining Truth (Series)
Comments0
Undermining truth is easy. What makes it easy is that people like to think truth is rock solid. Facts Are Facts Until... Read More
Protection from Extreme Decision Making
Posted on29 Jan 2015
Tagsreflection, change, confidence, creativity, decisions, Harvard Business Review, information, innovation, storytelling, what-if scenarios, big data, forecasting, indecisiveness, balanced nutrition analogy, Mary Riddel, Sonja Kolstoe, University of Las Vegas, University of Oregon
Comments4
At its root, extreme decision making is about how we assess possibilities in events. The adage, “Things are never as good nor... Read More
Storytelling’s Importance in Business Valuations
Posted on06 Nov 2014
Tagsarbitrariness, business, fiction, law, price, security, storytelling, emotional triggers, Skoda Minotti, bricks-complexity analogy
Comments2
I’ve written much about storytelling’s importance. Yet, I was surprised when I attended a business valuation seminar by Skoda Minotti CPA’s, Business... Read More
Social Media, Email, Texting (SMET) Addiction
Posted on20 Mar 2014
Tagscreativity, effectiveness, efficiencies, email, Facebook, happiness, Pollyannaism, social media, storytelling, texting, The Atlantic, The Economist, Bloomberg Businessweek, loneliness, SMET Addiction
Comments2
A SMET addiction exists for three reasons. First, it’s extremely hard to resist engaging, and SMET has potentially harmful effects, the second... Read More
Tapping Pricing’s Secret (Pt 2): Setting the Stage
Posted on31 Oct 2013
Tagsrationale, Play - Pricing Analogy, Pricing - The Secret Series, storytelling, service, sales, relationships, product, price, personification, emotions, change, branding, anchoring
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Normally, when pricing our products and services, we research the market, compare our features and benefits, consider our margins and then set... Read More
Leadership, The Secret
Leadership is an affect, thus leadership’s secret is about what goes on in the hearts and minds of the group’s members. It’s... Read More
Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Posted on14 Oct 2013
Tagslabels, anchoring, arbitrariness, decisions, Harvard Business Review, marketing, Picasso, price, storytelling, symbolism, YinYang, Yahoo!, Starbucks, Pricing - The Secret Series, emotional triggers
Comments0
Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the... Read More
Increasing Social Power, Power of Stories (Pt 2)
Stories not only increase the value of our products and services but also of us, as people. They increase our social power... Read More
Increasing Value, Power of Stories
Posted on12 Sep 2013
Tagsrestaurant, anthropology, Paul Pax, David Sax, Antiques Roadshow, Graeme Wood, Bloomberg Businessweek, alcohol, values, The Atlantic, storytelling, quantify, power, perception, food, branding
Comments0
When you go to your next party in which people bring food, alcohol or other contributions, listen for their stories around how... Read More
Emotions vs Intuition (Pt 2): Operational Difference
Emotions drive our energies in a particular direction. Intuition interprets that direction similar to the way thinking interprets facts. Unlike emotions, intuition... Read More
