Power of Popularity in Decisions
Posted on26 Aug 2013
TagsThe Economist, Microsoft Research, Duncan Watts, Matthew Salganik, McGill University, Matthew Notowidigdo, Fabian Lange, Kory Kroft, rational herding, University of Toronto, University of Chicago, Abhijit Banerjee, problem solving, Princeton University, positioning, Massachusetts Institute of Technology, marketing, leadership, Influence, facts, emotions, decisions, cognitive dissonance, hiring
Comments1
Popularity influences our decisions to the point that we often subjugate our desires to what is popular. It’s a form of peer... Read More
