Power of Popularity in Decisions
Posted on26 Aug 2013
TagsAbhijit Banerjee, cognitive dissonance, decisions, Duncan Watts, emotions, Fabian Lange, facts, hiring, Influence, Kory Kroft, leadership, marketing, Massachusetts Institute of Technology, Matthew Notowidigdo, Matthew Salganik, McGill University, Microsoft Research, positioning, Princeton University, problem solving, rational herding, The Economist, University of Chicago, University of Toronto
Comments1
Popularity influences our decisions to the point that we often subjugate our desires to what is popular. It’s a form of peer... Read More
