Power of Popularity in Decisions
Posted on26 Aug 2013
Tagsemotions, decisions, cognitive dissonance, facts, rational herding, hiring, Abhijit Banerjee, Microsoft Research, Duncan Watts, Matthew Salganik, McGill University, Matthew Notowidigdo, Fabian Lange, Kory Kroft, University of Toronto, University of Chicago, The Economist, problem solving, Princeton University, positioning, Massachusetts Institute of Technology, marketing, leadership, Influence
Comments1
Popularity influences our decisions to the point that we often subjugate our desires to what is popular. It’s a form of peer... Read More
