Power of Popularity in Decisions
Posted on26 Aug 2013
Tagsproblem solving, cognitive dissonance, decisions, emotions, facts, Influence, leadership, marketing, Massachusetts Institute of Technology, positioning, Princeton University, The Economist, University of Chicago, University of Toronto, rational herding, Kory Kroft, Fabian Lange, Matthew Notowidigdo, McGill University, Matthew Salganik, Duncan Watts, Microsoft Research, Abhijit Banerjee, hiring
Comments1
Popularity influences our decisions to the point that we often subjugate our desires to what is popular. It’s a form of peer... Read More
