Slide Of Victoria’s Secret Exposes Real Secrets Of Success In Business
Posted on27 May 2019
TagsFacebook, Fashionista.com, Victoria's Secret, Marshall Goldsmith, General Electric, Wired Magazine, Time Magazine, The Economist, success, retailing, fashion, branding
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Every idea contains the seeds of its own destruction. That’s life. The act of living brings any life form closer to its... Read More
Tapping Pricing’s Secret (Pt 2): Setting the Stage
Posted on31 Oct 2013
TagsPlay - Pricing Analogy, Pricing - The Secret Series, personification, storytelling, service, sales, relationships, rationale, product, price, emotions, change, branding, anchoring
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Normally, when pricing our products and services, we research the market, compare our features and benefits, consider our margins and then set... Read More
Increasing Value, Power of Stories
Posted on12 Sep 2013
Tagsbranding, food, perception, power, quantify, restaurant, storytelling, The Atlantic, values, alcohol, Bloomberg Businessweek, Graeme Wood, Antiques Roadshow, David Sax, Paul Pax, anthropology
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When you go to your next party in which people bring food, alcohol or other contributions, listen for their stories around how... Read More
Names and Our Unconscious Biases
Posted on29 Aug 2011
Tagsadvertising, branding, connotations, Donna Ginther, emotions, feelings, Influence, intuition, Marianne Bertrand, Massachusetts Institute of Technology, names, New York Times, peer review, race, Sendhil Mullainathan, subconscious, The Economist, University of Chicago, University of Kansas
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Our names unconsciously influence people. We humorously smile at actors who change their names making them more appealing. Yet, some people relate... Read More
Business Examples of Patience’s Merits
Posted on28 Oct 2010
Tagsapplication, future, experience, Expat 21, example, employees, organizational culture, crisis, computers, client management software, business, branding, approaches, information technology, American, action, sales, workplace, warfare, urgency, training, teachable moment, tactics, strategy, rules, reorganization, Rahm Emanuel, public relations, patience, marketing, management by walking around, management, knowledge, investment, insight
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A question posted by Expat 21 asked for examples of patience in the workplace, especially those demonstrating a contrast between American and... Read More
Best Service or Best Price: Which Reigns Supreme?
Posted on04 Oct 2010
TagsAre You Being Served, article, assumptions, branding, business, buying habits, competition, customer service, customers, emotions, intuition, James Surowiecki, luxury, market, premium, price, product, quality, status, subjective, survey, The New Yorker
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In the article, “Are You Being Served?”, in the September 6, 2010 issue of The New Yorker, the author James Surowiecki cites... Read More
