Power of Popularity in Decisions
Posted on26 Aug 2013
TagsFabian Lange, Massachusetts Institute of Technology, positioning, Princeton University, problem solving, The Economist, University of Chicago, University of Toronto, rational herding, Kory Kroft, marketing, Matthew Notowidigdo, McGill University, Matthew Salganik, Duncan Watts, Microsoft Research, Abhijit Banerjee, hiring, cognitive dissonance, decisions, emotions, facts, Influence, leadership
Comments1
Popularity influences our decisions to the point that we often subjugate our desires to what is popular. It’s a form of peer... Read More
