More Money, Less Thinking
We can make tremendous money when we help people think less. As Alexander Chernev points out in “Customers Will Pay More for... Read More
Tapping Pricing’s Secret (Pt 2): Setting the Stage
Posted on31 Oct 2013
Tagsrationale, Play - Pricing Analogy, Pricing - The Secret Series, storytelling, service, sales, relationships, product, price, personification, emotions, change, branding, anchoring
Comments0
Normally, when pricing our products and services, we research the market, compare our features and benefits, consider our margins and then set... Read More
Ferrari Analogy: Fast Service vs. Good Service
Posted on09 Jul 2012
Tagsassumptions, customer service, entertainment, Ferrari Analogy, quality, quality service, relationships, service, speed
Comments2
Often we assume fast service is good service; however, we need to challenge constantly this assumption. As I wrote previously, customer service... Read More
Solving Problems Using the “Abstract to the Practical” Perspective
Posted on10 Feb 2011
Tagsprocess, service, product, problem solving, ideas, details, definitions, abstract to the practical
Comments0
I’ve had a lot of success solving problems by trying to address the challenges of moving an idea from the abstract to... Read More
Problem Solving: Practical Advantages of Intuition
Posted on13 May 2010
Tagsmoney, training, sympathize, service, scientific, problem solving, practical, power, personal, objective, moral, listen, intuition, Influence, example, employees, emotions, effective, compliments, command
Comments1
Intuition’s most practical advantage to problem solving is the enhanced sphere of good solutions it offers. Generally, this sphere will produce five... Read More
