Intuition’s most practical advantage to problem solving is the enhanced sphere of good solutions it offers. Generally, this sphere will produce five types of benefits. They will appear as solutions that can:
- Address seemingly intractable problems
- Save a tremendous amount of money
- Reduce work and headaches to employ
- Reach higher levels of effectiveness
- Make objective- or scientific-based solutions better
Let’s look at some examples.
We can solve many customer service problems without necessarily solving them directly; we do it by listening, sympathizing and encouraging venting. We can save a tremendous amount of money on morale building efforts; we do it by employing our personal power to remember names, shake hands and extend “thank you’s” which don’t cost a cent. We can reduce the work and headaches involved in disciplinary efforts; we do it through the power of asking and of positive reinforcements. We can reach higher levels of effectiveness in change initiatives; we do it by organizing those emotionally adapt at change and by using compliments to encourage them. Any software rollout becomes better; we do it by selling the effort rather than commanding. Any training becomes better; we do it by influencing expectations beforehand and not just focusing on content and delivery during.
All these solutions employ emotional elements. Listening, sympathizing and venting encourage customers to feel better about a problem. Our personal power encourages employees to feel better about us at no cost. Asking and reinforcing encourages people to feel better about changing their behavior. Uniting emotionally similar people and complimenting them encourages them to feel better about change. Shaping how people feel about software and training encourages them to adopt the new practices.
In short, changing how people feel opens a vast, new sphere of solutions to the problems we face.