Five Secrets To Buying Happiness For The Long Run
Posted on04 Sep 2017
TagsPersonality, money, introvert, happiness, extrovert, buying habits, spontaneous, Isabella Kwai, socializing, conscientiousness personality trait, time vs money, The Atlantic
Comments0
We frequently hear, “You can’t buy happiness,” and “The best things in life are free.” Yet, using money wisely makes buying happiness... Read More
Peer-to-peer Marketing Overrated?
Posted on13 Mar 2014
Tagsbuying habits, decisions, friends, Harvard Business Review, Influence, marketing, relationships, social media, peer-to-peer marketing, Sinan Aral, homophily, demographics
Comments2
Yes, peer-to-peer marketing (P2P) is overrated but still important as long as we understand what what we are buying: just another channel... Read More
Emotional Self Defense Regarding Decision Making For Sensitive People
Posted on28 May 2012
Tagsbuying & selling, buying habits, decisions, emotional self defense, Emotional Self Defense Series, people, sensitive people, sensitivity
Comments0
The role of emotions in decision making gets a bum rap. So, it’s important to have an emotional self defense regarding decision... Read More
Best Service or Best Price: Which Reigns Supreme?
Posted on04 Oct 2010
Tagscompetition, The New Yorker, survey, subjective, status, quality, product, price, premium, market, luxury, James Surowiecki, intuition, emotions, customers, customer service, buying habits, business, branding, assumptions, article, Are You Being Served
Comments0
In the article, “Are You Being Served?”, in the September 6, 2010 issue of The New Yorker, the author James Surowiecki cites... Read More
What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
TagsMichael I. Norton, decisions, drugs, emotions, expectations, goal setting, Harvard Business Review, How Concepts Affect Consumption, intuition, keeping up with the Joneses, low-cost, Dan Ariely, objective, peer pressure, people, price, problem solving, psychology, rationale, rewards, teach, anticipatory, beverages, brain, business, buying habits, change, cognition, competitive, consumer, cost-benefit
Comments0
We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More
