Eloquence Trumps Honesty in Trust & Likeability Wars
Posted on15 Aug 2011
Tagspolitics, eloquence, free will, Harvard Business Review, honesty, Influence, intuition, like, Michael I. Norton, conscious, sales, subconscious, Todd Rogers, trust, truth, unawareness, understanding, 12 Most, advertising, approaches, cognition, cognitive bias
Comments0
Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe... Read More
Placebo Service: Creating Options
Posted on07 Jul 2011
Tagsfeelings, entertainment, emotions, customers, customer service, comedians, approaches, Harvard Business Review, Ryan W. Buell, quality service, problem solving, people, options, objective, Michael I. Norton, intuition, Influence
Comments6
Intuitive approaches, ones that influence people on an emotional, often unconscious level create additional options for almost any problem, especially if they... Read More
What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
Tagsintuition, keeping up with the Joneses, low-cost, Michael I. Norton, objective, peer pressure, people, price, problem solving, psychology, rationale, rewards, teach, How Concepts Affect Consumption, business, anticipatory, beverages, brain, buying habits, change, cognition, competitive, consumer, cost-benefit, Dan Ariely, decisions, drugs, emotions, expectations, goal setting, Harvard Business Review
Comments0
We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More
