Eloquence Trumps Honesty in Trust & Likeability Wars
Posted on15 Aug 2011
TagsMichael I. Norton, politics, sales, subconscious, Todd Rogers, trust, truth, unawareness, understanding, like, 12 Most, advertising, approaches, cognition, cognitive bias, conscious, eloquence, free will, Harvard Business Review, honesty, Influence, intuition
Comments0
Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe... Read More
Placebo Service: Creating Options
Posted on07 Jul 2011
TagsInfluence, approaches, comedians, customer service, customers, emotions, entertainment, feelings, Harvard Business Review, intuition, Michael I. Norton, objective, options, people, problem solving, quality service, Ryan W. Buell
Comments6
Intuitive approaches, ones that influence people on an emotional, often unconscious level create additional options for almost any problem, especially if they... Read More
What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
Tagsteach, rewards, rationale, psychology, problem solving, competitive, cognition, change, buying habits, business, brain, beverages, anticipatory, consumer, How Concepts Affect Consumption, price, people, peer pressure, objective, Michael I. Norton, low-cost, keeping up with the Joneses, intuition, Harvard Business Review, goal setting, expectations, emotions, drugs, decisions, Dan Ariely, cost-benefit
Comments0
We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More
