Eloquence Trumps Honesty in Trust & Likeability Wars
Posted on15 Aug 2011
Tags12 Most, advertising, approaches, cognition, cognitive bias, conscious, eloquence, free will, Harvard Business Review, honesty, Influence, intuition, like, Michael I. Norton, politics, sales, subconscious, Todd Rogers, trust, truth, unawareness, understanding
Comments0
Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe... Read More
Placebo Service: Creating Options
Posted on07 Jul 2011
Tagsapproaches, comedians, customer service, customers, emotions, entertainment, feelings, Harvard Business Review, Influence, intuition, Michael I. Norton, objective, options, people, problem solving, quality service, Ryan W. Buell
Comments6
Intuitive approaches, ones that influence people on an emotional, often unconscious level create additional options for almost any problem, especially if they... Read More
What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
TagsMichael I. Norton, decisions, drugs, emotions, expectations, goal setting, Harvard Business Review, How Concepts Affect Consumption, intuition, keeping up with the Joneses, low-cost, Dan Ariely, objective, peer pressure, people, price, problem solving, psychology, rationale, rewards, teach, anticipatory, beverages, brain, business, buying habits, change, cognition, competitive, consumer, cost-benefit
Comments0
We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More
