Kraft Heinz Failure And The Lessons Of Cost Cutting
The Kraft Heinz failure showcases the dangers of over focus on cost cutting. The business paradox that maximizing profits every single minute... Read More
Emotional Triggers In Advertising, Wall Street Journal Case Study
People often saw the series on emotional triggers as personality types. They aren’t. As a result, showing emotional triggers in advertising helps... Read More
How to Protect from People Dumping Their Garbage on Us
Posted on02 Feb 2015
Comments3
Constructive criticism is often nothing more than people dumping their garbage on us. It says more about them than it does about... Read More
How to Motivate Employees with Words
Posted on15 Dec 2014
Tagsadvertising, change management, compliments, employees, fear, follow up, habits, Harvard Business Review, leadership, motivation, repetition, resistance to change, words, Jeffrey Rayport
Comments5
In advertising we learn how to motivate consumers with words. In leadership we need to know how to motivate employees with words.... Read More
Personality Types That Share Ads
Posted on11 Aug 2014
Tagsextrovert, advertising, Harvard Business Review, target marketing, viral ads, egocentricity, Thales Teixeira, big data, peer-to-peer marketing, status, social media, Personality, marketing, LinkedIn
Comments1
I had asked a LinkedIn guru whether he knew of a way to filter profiles based on personality types. He replied, “No.”... Read More
Three Key Emotional Triggers
Over fifteen years ago, a psychologist shared with me three key emotional triggers in humans: long-term security, novelty of experience and emotional... Read More
Personalities Lurk Behind Twitter Streams
Posted on25 Jul 2013
TagsThe Economist, Google, logic, marketing, merchandising, neoclassical economics, Personality, politics, rational actor theory, relationships, free will, Twitter, Bloomberg Businessweek, Joshua Green, Eric Schmidt, Barack Obama, seed planting analogy, personality as software analogy, advertising, behavioral economics, business, computers, decisions, education
Comments0
Increasingly, we are seeing the connection between all that we do and our personalities. Why is this “groundbreaking?” For centuries now, we’ve... Read More
Online Connections as Your Personality Indicators
Posted on16 May 2013
Tagsadvertising, word choice, who we think we are, who we are, The Economist, social media, Real-time personality assessment, phraseology, Personality, marketing
Comments0
We can assess personalities through everyday discussions. Everything we think, do and say are personality indicators. Friend selection works this way too.... Read More
Emotional Intelligence vs. Intuition (Pt 4): Conscious vs. Unconscious
A major difference between Emotional Intelligence (EI) and intuition is the relationship of each to our conscious and unconscious selves. Whereas EI... Read More
Change Technique: Personification
Posted on23 Jan 2012
Tagschange management, subconscious, Retail Therapy, personification, Personality, merchandising, marketing, management, Sigmund Freud, Ernest Dichter, decisions, Techniques, change, advertising
Comments0
In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
