Exploiting People’s Fears Of Loss And Desires For Gain
Posted on05 Aug 2019
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Fears of loss and desires for gain work in all of us. People exploit them. We see them in ads. We see... Read More
Importance Of Gestures In Presentation Of Strategic Ideas
We can’t touch ideas. That makes them difficult to present. Words help. Pictures do too. They’re not enough though. That’s where the... Read More
Showing Leadership In The Workplace By Skipping Details
A paradox exists with details. Plans can’t work without attention to them. Yet, when it comes to showing leadership in the workplace,... Read More
Formula For Motivating Your Team At Work Using Stories
Motivating your team at work involves communication. Stories are powerful communication tools. A proven formula exists for using stories to motivate others.... Read More
9 Tips on How To Bamboozle Someone Anytime You Want
Posted on14 Nov 2016
Tagsauthority, confidence, Influence, presentation, The Economist, Bloomberg Businessweek, public speaking, big data, processing fluency
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How to bamboozle someone anytime you want is simple. Literally. Most of the tips are easy. A couple might require practice. They... Read More
Forming and Tapping Relationships in a Group Interaction
In addition to initiating and encouraging interaction, we can structure and deliver our remarks to form and tap relationships in group settings... Read More
Attacking Relational Challenges in Group Interactions
When tapping group interactions to mold relationships and culture, the relational challenges center on groups naturally constraining individual expression. We frequently experience... Read More
Group Interactions, the Two Types and Their Ratio
All group interactions (GI) are a blend of two types. The difference between the two is the amount of interaction between the... Read More
Management Tips From Changing Taste Using Stories
Posted on07 May 2012
TagsPlacebo Management Series, Wayne Curtis, The Atlantic, taste, Talent, T.A. Breaux, storytelling, relationships, presentation, politics, placebo, liquor, intuition, interpretation, interpresonal, Ingvar Kamprad, IKEA, food
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Storytelling plays a valuable role in marketing. It seems though with foods it plays another role. That is one of changing taste... Read More
Change Taste without Changing Anything about the Food
Posted on18 Jul 2011
TagsPepsiCo, presentation, price, problem solving, restaurant, Snacks For A Fat Planet, taste, The New Yorker, utensils, people, ambiance, brain, cooking, feelings, food, Influence, John Seabrook, message, packaging
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This post is similar to my previous post about changing the message by how people feel about the messenger. In the case... Read More
