Power of Popularity in Decisions
Posted on26 Aug 2013
TagsFabian Lange, Massachusetts Institute of Technology, positioning, Princeton University, problem solving, The Economist, University of Chicago, University of Toronto, rational herding, Kory Kroft, marketing, Matthew Notowidigdo, McGill University, Matthew Salganik, Duncan Watts, Microsoft Research, Abhijit Banerjee, hiring, cognitive dissonance, decisions, emotions, facts, Influence, leadership
Comments1
Popularity influences our decisions to the point that we often subjugate our desires to what is popular. It’s a form of peer... Read More
Memorable Pictures: Unconscious Attractions
Allison Bond’s article, “Haunting Scenes” (Scientific American Mind, November/December 2011 edition), discusses the research of Phillip Isola (Massachusetts Institute of Technology) as... Read More
Names and Our Unconscious Biases
Posted on29 Aug 2011
Tagsadvertising, branding, connotations, Donna Ginther, emotions, feelings, Influence, intuition, Marianne Bertrand, Massachusetts Institute of Technology, names, New York Times, peer review, race, Sendhil Mullainathan, subconscious, The Economist, University of Chicago, University of Kansas
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Our names unconsciously influence people. We humorously smile at actors who change their names making them more appealing. Yet, some people relate... Read More
