Power of Popularity in Decisions
Posted on26 Aug 2013
Tagscognitive dissonance, decisions, University of Toronto, hiring, Abhijit Banerjee, Microsoft Research, Duncan Watts, Matthew Salganik, McGill University, Matthew Notowidigdo, Fabian Lange, Kory Kroft, rational herding, University of Chicago, The Economist, problem solving, Princeton University, positioning, Massachusetts Institute of Technology, marketing, leadership, Influence, facts, emotions
Comments1
Popularity influences our decisions to the point that we often subjugate our desires to what is popular. It’s a form of peer... Read More
Memorable Pictures: Unconscious Attractions
Allison Bond’s article, “Haunting Scenes” (Scientific American Mind, November/December 2011 edition), discusses the research of Phillip Isola (Massachusetts Institute of Technology) as... Read More
Names and Our Unconscious Biases
Posted on29 Aug 2011
TagsUniversity of Kansas, University of Chicago, The Economist, subconscious, Sendhil Mullainathan, race, peer review, New York Times, names, Massachusetts Institute of Technology, Marianne Bertrand, intuition, Influence, feelings, emotions, Donna Ginther, connotations, branding, advertising
Comments0
Our names unconsciously influence people. We humorously smile at actors who change their names making them more appealing. Yet, some people relate... Read More
