Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Posted on14 Oct 2013
Tagsanchoring, arbitrariness, decisions, Harvard Business Review, labels, marketing, Picasso, price, storytelling, symbolism, YinYang, Yahoo!, Starbucks, Pricing - The Secret Series, emotional triggers
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Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the... Read More
Why Problems Occur (Alert #7): One over Many
Given many causes of a problem, humans tend to focus on one as the cause rather than the pattern they produce, a... Read More
Pricing, The Secret
Posted on19 Sep 2013
Tagsfood, taste, subjective, restaurant, rationale, price, neoclassical economics, James Surowiecki, Influence, The Economist, economics, Dan Ariely, anchoring, violins, lobster, supply and demand, Drazen Prelec, George Loewenstein, values, Tom Sawyer fence painting, The New Yorker
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The secret to pricing is its arbitrariness, subjectivity. What disrupts this is anchoring, a preconceived benchmark of what should be the price.... Read More
Why Problems Occur (Alert #3): Majority over Minority
When problems occur or when trying to anticipate them, the third alert I heed is when the majority prevails over the minority.... Read More
Change Management Strategy #3: Keywords
Setting the mood – by talking about change before we announce it – is a change management tactic. Behind this though is... Read More
Creative Innovation (Pt 15): Prototypes as Obstacles
“Once he gets an idea in his head, there’s no changing it!” As common as this comment is, it’s true for us... Read More
Wildfires, Computer Models and Sophisticated GIGO
Posted on03 Jan 2013
Tagsanchoring, wildfires, Michael Behar, Velten Mood Induction Procedure, The Atlantic, quantify, Influence, history, experience, confession, computers, computer simulations
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Early on, I learned about GIGO, Garbage In Garbage Out. Translated, if you don’t input good data into the computer don’t expect... Read More
Word Power: “Money” vs. “Time”
Posted on08 Nov 2012
Tagsachievement, anchoring, conscious, organizational culture, feelings, goal setting, happiness, Harvard Business Review, Influence, money, politics, power, subconscious, success, thinking process, time, Velten Mood Induction Procedure, Wharton, word choice, words, Cassie Mogilner, staying on message
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When we think about the power of words, we often focus on the ideas they consciously express. However, their power extends unconsciously... Read More
Want to Motivate? Beware of What You Say
Posted on21 Nov 2011
Tagsword choice, Tori Rodriguez, Scientific American, phraseology, motivation, management, leadership, Influence, food, employees, constructive criticism, compliments, anchoring
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So, the boss walks in and harshly reprimands an employee. Unknowingly, she probably just shot his productivity down for the day. A... Read More
Downside of Focus and Rise of Situational Awareness
Posted on06 Oct 2011
Tagsanchoring, aptitude, Before You Make That Big Decision, business, business planning, conditionality, context, decisions, focus, Influence, market research, optimism, pigeonholing, planning, situational awareness, skills, Talent
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Classical business literature emphasizes focus: set goals, plan, and then focus on execution. However, it’s relatively void of focus’ downside: obliviousness to... Read More
