Five Point Scales Misleading You On Predicting Consumer Behaviors?
Five point scales show up everywhere. They often mislead people though. It’s especially true when people use them to make predictions. Predicting... Read More
Leveraging Relationships, Manipulation or Influence?
The techniques in this series sometimes have people asking, “Mike, isn’t this manipulation?” My response is, “Yes, it is, but remember manipulation... Read More
Economics, Illogical or Irrational?
Once upon a time, long, long ago, a successful retail executive confided that in college she didn’t do well in economics. She... Read More
Leadership Lesson from Wobbly Furniture
Posted on15 Oct 2012
TagsAmanda Forest, consumer, content, David Kille, emotions, Influence, Joanne Wood, leadership, people, relationships, smells, social skills, storytelling, The Economist, University of Waterloo, Velten Mood Induction Procedure, women
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The relentless advance of technology and research methodologies is accelerating our understanding of ourselves and constricting the domain of free will (more).... Read More
Golfing Analogy: Working with People
Posted on08 Oct 2012
Tagsanalogy, consumer, euphemisms, expectations, golf, Golf Analogy, honesty, Influence, online dating, policies, politics, respect, subconscious, truth, workplace
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People often feel that playing politics in the workplace is something dirty and to be avoided. Well, cleaning house and taking out... Read More
What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
TagsMichael I. Norton, objective, peer pressure, people, price, problem solving, psychology, rationale, rewards, teach, low-cost, change, anticipatory, beverages, brain, business, buying habits, cognition, competitive, consumer, cost-benefit, Dan Ariely, decisions, drugs, emotions, expectations, goal setting, Harvard Business Review, How Concepts Affect Consumption, intuition, keeping up with the Joneses
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We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More
