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politics

Word Power: “Money” vs. “Time”

When we think about the power of words, we often focus on the ideas they consciously express. However, their power extends unconsciously...
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Eloquence Trumps Honesty in Trust & Likeability Wars

Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe...
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Labels Influence Our Evaluation of Content

Designer labels encourage us not only to believe that the wearer has status but also trustworthiness, talent and many other positive attributes....
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