Influencing Others By Talking Like They Talk To Seem Like Them
It’s simple. People like people who are like them. Yes, exceptions exist. They’re few though, very few. As a result, influencing others... Read More
Most Social Secret About Experts Making Them Political
Posted on09 Oct 2017
Tagsgroup, academic, authority, politics, experts, Royal Society, socializing, Secrets About Experts Series
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The most social secret about experts makes them political animals. That’s because a key way to become an expert is to have... Read More
Advance Work for Positioning Group Interactions
Posted on10 Nov 2014
Tagscomedians, conversation techniques, military, politics, warfare, group interactions, Leveraging Group Interactions Series, musicians, advance teams, advance work
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Previously in this series I dealt with the aftermath of group interactions. Here I deal with the advance work. Typically, we think... Read More
Personalities Lurk Behind Twitter Streams
Posted on25 Jul 2013
TagsThe Economist, Google, logic, marketing, merchandising, neoclassical economics, Personality, politics, rational actor theory, relationships, free will, Twitter, Bloomberg Businessweek, Joshua Green, Eric Schmidt, Barack Obama, seed planting analogy, personality as software analogy, advertising, behavioral economics, business, computers, decisions, education
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Increasingly, we are seeing the connection between all that we do and our personalities. Why is this “groundbreaking?” For centuries now, we’ve... Read More
Change Management Strategy #3: Keywords
Setting the mood – by talking about change before we announce it – is a change management tactic. Behind this though is... Read More
Word Power: “Money” vs. “Time”
Posted on08 Nov 2012
Tagssubconscious, conscious, organizational culture, feelings, goal setting, happiness, Harvard Business Review, Influence, money, politics, power, anchoring, success, thinking process, time, Velten Mood Induction Procedure, Wharton, word choice, words, Cassie Mogilner, staying on message, achievement
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When we think about the power of words, we often focus on the ideas they consciously express. However, their power extends unconsciously... Read More
Golfing Analogy: Working with People
Posted on08 Oct 2012
Tagsworkplace, truth, subconscious, respect, politics, policies, online dating, Influence, honesty, Golf Analogy, golf, expectations, euphemisms, consumer, analogy
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People often feel that playing politics in the workplace is something dirty and to be avoided. Well, cleaning house and taking out... Read More
Management Tips From Changing Taste Using Stories
Posted on07 May 2012
TagsPlacebo Management Series, Wayne Curtis, The Atlantic, taste, Talent, T.A. Breaux, storytelling, relationships, presentation, politics, placebo, liquor, intuition, interpretation, interpresonal, Ingvar Kamprad, IKEA, food
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Storytelling plays a valuable role in marketing. It seems though with foods it plays another role. That is one of changing taste... Read More
Eloquence Trumps Honesty in Trust & Likeability Wars
Posted on15 Aug 2011
Tags12 Most, advertising, approaches, cognition, cognitive bias, conscious, eloquence, free will, Harvard Business Review, honesty, Influence, intuition, like, Michael I. Norton, politics, sales, subconscious, Todd Rogers, trust, truth, unawareness, understanding
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Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe... Read More
Labels Influence Our Evaluation of Content
Posted on25 Apr 2011
Tagssecurity, Influence, knockoffs, labels, manufacturers, Marijn Meijers, Netherlands, packaging, politics, presentation, Rob Nelissen, ideas, status, subconscious, subjective, symbolism, Talent, The Economist, Tilburg University, trust, art, clothes, content, flag, I've Got You Labelled
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Designer labels encourage us not only to believe that the wearer has status but also trustworthiness, talent and many other positive attributes.... Read More
