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Tag

subconscious

Eloquence Trumps Honesty in Trust & Likeability Wars

Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe...
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Information You Know Is Wrong Still Influences You

Previously, I listed some unconscious biases we have in decision-making. What I witness is that people just don’t believe that known wrong...
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Labels Influence Our Evaluation of Content

Designer labels encourage us not only to believe that the wearer has status but also trustworthiness, talent and many other positive attributes....
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