Formula For Motivating Your Team At Work Using Stories
Motivating your team at work involves communication. Stories are powerful communication tools. A proven formula exists for using stories to motivate others.... Read More
9 Tips on How to Fight Lies at Work
Posted on15 Jun 2015
Tagsfear, Fire Analogy, Ullrich Ecker, emotional triggers, relationships, Painting Analogy, message, lies, follow up, emotions, confidence
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Lies influence. Even if people know they are lies, they still do. Knowing how to fight lies begins with understanding them. It... Read More
Storytelling’s Importance in Business Valuations
Posted on06 Nov 2014
Tagsarbitrariness, emotional triggers, storytelling, security, price, law, fiction, business, bricks-complexity analogy, Skoda Minotti
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I’ve written much about storytelling’s importance. Yet, I was surprised when I attended a business valuation seminar by Skoda Minotti CPA’s, Business... Read More
Social Media, Email, Texting (SMET) Addiction
Posted on20 Mar 2014
Tagscreativity, effectiveness, efficiencies, email, Facebook, happiness, Pollyannaism, social media, storytelling, texting, The Atlantic, The Economist, Bloomberg Businessweek, loneliness, SMET Addiction
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A SMET addiction exists for three reasons. First, it’s extremely hard to resist engaging, and SMET has potentially harmful effects, the second... Read More
Tapping Pricing’s Secret (Pt 2): Setting the Stage
Posted on31 Oct 2013
Tagsanchoring, branding, change, emotions, personification, price, product, rationale, relationships, sales, service, storytelling, Pricing - The Secret Series, Play - Pricing Analogy
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Normally, when pricing our products and services, we research the market, compare our features and benefits, consider our margins and then set... Read More
Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Posted on14 Oct 2013
Tagsanchoring, arbitrariness, decisions, Harvard Business Review, labels, marketing, Picasso, price, storytelling, symbolism, YinYang, Yahoo!, Starbucks, Pricing - The Secret Series, emotional triggers
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Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the... Read More
Increasing Social Power, Power of Stories (Pt 2)
Stories not only increase the value of our products and services but also of us, as people. They increase our social power... Read More
Increasing Value, Power of Stories
Posted on12 Sep 2013
Tagsbranding, food, perception, power, quantify, restaurant, storytelling, The Atlantic, values, alcohol, Bloomberg Businessweek, Graeme Wood, Antiques Roadshow, David Sax, Paul Pax, anthropology
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When you go to your next party in which people bring food, alcohol or other contributions, listen for their stories around how... Read More
Stories as Inhibitors of Change, Innovation
Posted on11 Mar 2013
Tagshistory, facts, dissent, change management, change, adaptability, ideas, George Packer, Dan McAdams, think outside the box, thinking process, The New Yorker, storytelling, rationale, question, opinions, Northwestern University, innovation, Influence
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Stories galvanize people, helping them to learn, to coalesce around ideas. If we look at this galvanization as solidification, we can also... Read More
Management Tips From Changing Taste Using Stories
Posted on07 May 2012
Tagsfood, IKEA, Ingvar Kamprad, interpresonal, interpretation, intuition, liquor, placebo, Placebo Management Series, politics, presentation, relationships, storytelling, T.A. Breaux, Talent, taste, The Atlantic, Wayne Curtis
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Storytelling plays a valuable role in marketing. It seems though with foods it plays another role. That is one of changing taste... Read More
