Rehab for Social Media, Email, Texts (SMET) Addiction
In response to my post highlighting SMET addictions, Maya Larson (@connectionsbym), an Etsy shopkeeper, asked, “Is there a 5-step (rehab) program” for... Read More
Protection from Unwanted Unconscious Influences
Posted on03 Apr 2014
Tagssubconscious, anchoring, control, decisions, free will, Influence, negative, price, sales, smells, Twitter, inflammatory rhetoric
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Finola Howard (@FinolaHoward), a marketing professional, found my post, “Information You Know Is Wrong Still Influences You,” interesting but wanted to know,... Read More
Peer-to-peer Marketing Overrated?
Posted on13 Mar 2014
Tagsbuying habits, decisions, friends, Harvard Business Review, Influence, marketing, relationships, social media, peer-to-peer marketing, Sinan Aral, homophily, demographics
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Yes, peer-to-peer marketing (P2P) is overrated but still important as long as we understand what what we are buying: just another channel... Read More
Three Key Emotional Triggers (Pt 2): Three Manifestations
Even though we’ve identified three fundamental emotional triggers in people, we need to identify how they manifest themselves in interactions and conversations.... Read More
Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Posted on14 Oct 2013
Tagsmarketing, emotional triggers, Pricing - The Secret Series, Starbucks, Yahoo!, YinYang, symbolism, storytelling, price, Picasso, labels, Harvard Business Review, decisions, arbitrariness, anchoring
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Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the... Read More
Emotions vs Intuition (Pt 4): Party Throwing as Example of Differences
Posted on05 Sep 2013
Tagscognition, conscious, decisions, emotions, feelings, Food Analogy, intuition, subconscious, Feelings Emotions Intuition - Difference Series
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As a follow up to my previous examples, the complexities in throwing a party make it an excellent example to highlight the... Read More
Power of Popularity in Decisions
Posted on26 Aug 2013
TagsFabian Lange, Massachusetts Institute of Technology, positioning, Princeton University, problem solving, The Economist, University of Chicago, University of Toronto, rational herding, Kory Kroft, marketing, Matthew Notowidigdo, McGill University, Matthew Salganik, Duncan Watts, Microsoft Research, Abhijit Banerjee, hiring, cognitive dissonance, decisions, emotions, facts, Influence, leadership
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Popularity influences our decisions to the point that we often subjugate our desires to what is popular. It’s a form of peer... Read More
Personalities Lurk Behind Twitter Streams
Posted on25 Jul 2013
TagsThe Economist, Google, logic, marketing, merchandising, neoclassical economics, Personality, politics, rational actor theory, relationships, free will, Twitter, Bloomberg Businessweek, Joshua Green, Eric Schmidt, Barack Obama, seed planting analogy, personality as software analogy, advertising, behavioral economics, business, computers, decisions, education
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Increasingly, we are seeing the connection between all that we do and our personalities. Why is this “groundbreaking?” For centuries now, we’ve... Read More
Emotions vs Intuition (Pt 1): Conceptual Difference
Posted on17 Jun 2013
TagsFeelings Emotions Intuition - Difference Series, problem solving, intuition, Food Analogy, emotions, decisions, cognition
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Intuition helps us acquire knowledge and make decisions via our emotions. Just as facts drive cognitive conclusions, emotions drive intuitive ones. As... Read More
Why Problems Occur (Alert #2): Immediate over Enduring
When problems occur or when trying to anticipate them in problem solving, I look for seven alerts. While no single one automatically... Read More
