Personality Types That Share Ads
Posted on11 Aug 2014
Tagsextrovert, advertising, Harvard Business Review, target marketing, viral ads, egocentricity, Thales Teixeira, big data, peer-to-peer marketing, status, social media, Personality, marketing, LinkedIn
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I had asked a LinkedIn guru whether he knew of a way to filter profiles based on personality types. He replied, “No.”... Read More
Customers Are #2
Posted on21 Jul 2014
Tagsorganizational culture, customers, employees, marketing, subconscious, emotional triggers, Centier Bank, Indiana, Indiana Bankers Association, Hoosier Banker
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Eighty percent of companies seem to emphasize the classic, “Customers are #1,” mantra. Far fewer emphasize an employee-centric one, “Employees are #1.”... Read More
Peer-to-peer Marketing Overrated?
Posted on13 Mar 2014
Tagsbuying habits, decisions, friends, Harvard Business Review, Influence, marketing, relationships, social media, peer-to-peer marketing, Sinan Aral, homophily, demographics
Comments2
Yes, peer-to-peer marketing (P2P) is overrated but still important as long as we understand what what we are buying: just another channel... Read More
Three Key Emotional Triggers
Over fifteen years ago, a psychologist shared with me three key emotional triggers in humans: long-term security, novelty of experience and emotional... Read More
Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Posted on14 Oct 2013
Tagsmarketing, emotional triggers, Pricing - The Secret Series, Starbucks, Yahoo!, YinYang, symbolism, storytelling, price, Picasso, labels, Harvard Business Review, decisions, arbitrariness, anchoring
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Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the... Read More
Power of Popularity in Decisions
Posted on26 Aug 2013
TagsFabian Lange, Massachusetts Institute of Technology, positioning, Princeton University, problem solving, The Economist, University of Chicago, University of Toronto, rational herding, Kory Kroft, marketing, Matthew Notowidigdo, McGill University, Matthew Salganik, Duncan Watts, Microsoft Research, Abhijit Banerjee, hiring, cognitive dissonance, decisions, emotions, facts, Influence, leadership
Comments1
Popularity influences our decisions to the point that we often subjugate our desires to what is popular. It’s a form of peer... Read More
Personalities Lurk Behind Twitter Streams
Posted on25 Jul 2013
TagsThe Economist, Google, logic, marketing, merchandising, neoclassical economics, Personality, politics, rational actor theory, relationships, free will, Twitter, Bloomberg Businessweek, Joshua Green, Eric Schmidt, Barack Obama, seed planting analogy, personality as software analogy, advertising, behavioral economics, business, computers, decisions, education
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Increasingly, we are seeing the connection between all that we do and our personalities. Why is this “groundbreaking?” For centuries now, we’ve... Read More
Online Connections as Your Personality Indicators
Posted on16 May 2013
Tagsadvertising, word choice, who we think we are, who we are, The Economist, social media, Real-time personality assessment, phraseology, Personality, marketing
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We can assess personalities through everyday discussions. Everything we think, do and say are personality indicators. Friend selection works this way too.... Read More
Emotional Intelligence vs. Intuition (Pt 4): Conscious vs. Unconscious
A major difference between Emotional Intelligence (EI) and intuition is the relationship of each to our conscious and unconscious selves. Whereas EI... Read More
Speed Versus Preparation, Business Tip From Physics
Posted on14 May 2012
Tagsblitzkrieg, decisions, energy, kinetic energy, marketing, physics, preparation, speed, warfare, speed-mass analogy
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Many innovators use nature as a source of inspiration for new technologies. By understanding the forces of nature that govern us, they... Read More
