Leveraging Relationships, Manipulation or Influence?
The techniques in this series sometimes have people asking, “Mike, isn’t this manipulation?” My response is, “Yes, it is, but remember manipulation... Read More
Peer-to-peer Marketing Overrated?
Posted on13 Mar 2014
Tagsrelationships, demographics, homophily, Sinan Aral, peer-to-peer marketing, social media, marketing, Influence, Harvard Business Review, friends, decisions, buying habits
Comments2
Yes, peer-to-peer marketing (P2P) is overrated but still important as long as we understand what what we are buying: just another channel... Read More
Honest Time, Dishonest Money
Posted on27 Jan 2014
TagsInfluence, word choice, time, The Economist, positioning, phraseology, motivation, money, management, leadership, Cassie Mogilner, incentives, honesty, organizational culture, banking, commissions, time vs money
Comments0
Dozens of studies have indeed shown that people primed to think about money before an experiment are more likely to lie, cheat... Read More
Three Key Emotional Triggers (Pt 5): Emotional Recognition
Posted on23 Jan 2014
TagsTalent, triumph, expertise, mastery, emotional recognition, uniqueness, Three Key Emotional Triggers Series, emotional triggers, experts, Thoughts, quality, Personality, Influence, emotions, control, behavior, beauty
Comments3
Emotional recognition is the third key emotional trigger, and uniqueness is the nickname I ascribe to it. From the aspects of behavior,... Read More
Eighteen Intuitive Assumptions Regarding Influence
Posted on14 Nov 2013
Tagsintuition, awareness, emotions, Influence, knowledge, rationale, subliminity, Thoughts, 18 intuitively influential assmuptions, muscle-intuition analogy
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We’re influenced subliminally every day. Our intuition sorts through these influences. Here are eighteen assumptions regarding these influences and intuition’s role: Emotions... Read More
Why Problems Occur (Alert #7): One over Many
Given many causes of a problem, humans tend to focus on one as the cause rather than the pattern they produce, a... Read More
Pricing, The Secret
Posted on19 Sep 2013
Tagsneoclassical economics, Drazen Prelec, George Loewenstein, values, Tom Sawyer fence painting, The New Yorker, The Economist, taste, subjective, restaurant, rationale, price, supply and demand, James Surowiecki, Influence, food, economics, Dan Ariely, anchoring, violins, lobster
Comments2
The secret to pricing is its arbitrariness, subjectivity. What disrupts this is anchoring, a preconceived benchmark of what should be the price.... Read More
Power of Popularity in Decisions
Posted on26 Aug 2013
TagsFabian Lange, Massachusetts Institute of Technology, positioning, Princeton University, problem solving, The Economist, University of Chicago, University of Toronto, rational herding, Kory Kroft, marketing, Matthew Notowidigdo, McGill University, Matthew Salganik, Duncan Watts, Microsoft Research, Abhijit Banerjee, hiring, cognitive dissonance, decisions, emotions, facts, Influence, leadership
Comments1
Popularity influences our decisions to the point that we often subjugate our desires to what is popular. It’s a form of peer... Read More
Power of Context on Intoxication
Posted on22 Jul 2013
Tagsbody, pigeonholing, Personality, objective, management, Influence, emotions, context, conditionality, change management, positioning, alcohol, intoxication, Texas Tech University, Andrew Goudie, Alice Young, McMaster University, Shepard Siegal, Pavlovian conditioning, University of Liverpool, psychology
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Context dramatically influences us. As the article, “Various Ways You Might Accidentally Get Drunk” (The Atlantic, May 2013 edition) by James Hamblin,... Read More
Top Seven Sun Tzu Quotes: #3 Positioning
Posted on08 Jul 2013
Tagsbusiness, business planning, compensation, control, expectations, Influence, planning, positioning, real estate, relationships, training, warfare, Sun Tzu, The Art of War, Sun Tzu Top 7 Quotes Series, face time
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At number three in my list of top seven Sun Tzu quotes from The Art of War, I have: Thus a victorious... Read More
